Signage is a crucial component of any successful business. Both your indoor and outdoor signs are a direct reflection of who you are as a brand and what your customers think of you. Without your signage, most of your target audience wouldn’t even know you existed.
America continues to be an extremely mobile society. The average vehicle is driven 220 miles per week, for a total of nearly 3 trillion miles of road traveled per year for the entire country. This equates to an average of over 540 hours of drive time per year per driver. These drivers constitute a captive audience to your sign marketing. Surveys have shown that over half of new customers were first exposed to a business through the sign.
Purchases that are a result of an unplanned impulse stop are a critical sales component for most businesses. Without effective signage, the probability of an impulse stop and purchase is greatly reduced. Also, unlike all other forms of advertising, a business sign is in direct proximity with your business. This allows the impulse to be acted upon with the promise of immediate gratification, either with a physical product or the performance of a service.