A sign is the only advertising medium that your company OWNS; a fixed expenditure on a permanent asset. All other forms of advertising are temporary and a repeated expense. Spread across the lifetime of the sign, an electronic display delivers a much lower cost-per-thousand exposure than other advertising mediums.
Your sign is a reflection of your business. It is the very first impression your business will project. The sign’s effectiveness is directly related to its visibility, readability and attractiveness. No other single item can enhance the image of your business to more people. An effective and attractive sign also functions as a tool for branding, increasing the name recognition and awareness of your business to the public. For those drivers that do not convert immediately into a sale, your business name and location are reinforced on every pass.